| Stories by Monique Ryan
Before your thoughts turn to experimentation with new sports nutrition products and carbo-loading strategies that support your training and racing efforts, let's take a look at some predicted food and nutrition trends for 2008. In the coming months you can expect to see in a ... .
Energy bars taste like candy, packed with protein, but most don't need ...
Wrapped like little stocking stuffers in colorful foil, protein bars beckon from the checkout stands at sports stores and nutrition centers. With flavors such as "S'mores" and "Cookies and Cream Caramel Crisp," and packed with as much as 30 grams of protein, they offer weightlifters and extreme athletes a siren song of rippling muscles in a gooey kid's bar. "Adding protein is an attempt to aid the person that's trying to manipulate their body composition," says Jeff Kotterman, a licensed sports nutritionist and director of the National Association of Sports Nutrition in San Diego. "This (is) for someone who wants to lose body fat and maintain muscle." .
Beverage Creations Inc. Taps Kohnstamm Communications to Mount ...
ST. PAUL, Minn. - (Business Wire) Beverage Creations, Inc. (PINK SHEETS: BVRG), a hydration technologies corporation based in St. Paul, MN, announced today it has chosen Kohnstamm Communications as its public relations agency for the national launch of its new water and inhalable oxygen product "bio2TONIC." The Minnesota-based PR agency, a powerhouse in creating effective national marketing programs for innovative food and beverage companies, will drive consumer interest through digital PR, word of mouth marketing, event marketing and traditional media relations approaches aimed at sports, health, lifestyle and nutrition interests. "When it comes to product PR and creating buzz around products new to the marketplace, this is the one agency I wanted in my corner," said Bob Wieden, CEO of Beverage Creations, Inc.
Liberty Media Acquires Controlling Stake in Bodybuilding.com
ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan. 7 /PRNewswire-FirstCall/ -- Liberty Media Corporation (NASDAQ: LINTA) (NASDAQ: LCAPA) ("Liberty") and Bodybuilding.com today announced that Liberty has acquired control of Bodybuilding.com, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the world. Terms of the acquisition were not disclosed. Liberty's interest in Bodybuilding.com will be attributed to the Liberty Interactive group. Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer "Best of the Web" top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007. "Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes," said Michael Zeisser, Senior Vice President of Liberty Media.
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